Ingredients
Why Ingredient Lists Run in Descending Order
Why ingredient lists run in descending order: learn what the sequence tells you about a food, where it can mislead…
The archive
Articles
Explore explanations of food labels, claims, ingredients and packaging. Each piece focuses on a distinct question and the information readers can use to think it through.
Labels
Use-By or Best-Before: Two Dates, Different Questions
Use-by or best-before labels carry different messages. Learn how to read each date alongside storage instructions and…
Packaging
How Nutrition Panels Became a Familiar Feature of Food Packaging
The history of the nutrition panel traces how rules shaped a familiar food-pack format, helping readers spot its…
Claims
The Word Natural Does Not Explain a Whole Product
Natural food claims can sound reassuring, but they leave key details unanswered. Read the ingredient list, processing…
Food Choices
A Five-Minute Method for Comparing Two Similar Packs
Compare two similar food packs in five minutes by ranking what matters, spotting meaningful differences and choosing…